Meet Estrella

Estrella Frias, Founder and Senior Recruitment Leader at e-tech

Founder & Senior Recruitment Leader

The right leader doesn’t just fill a role. They shape what happens next.

Estrella Frias

For more than two decades, Estrella has helped organizations find the leaders who make a difference. With experience spanning technology, entertainment, telecommunications and professional services, she brings a strategic, hands-on approach to every search and a strong instinct for connecting the right talent with the right opportunity.

Our services

Beyond leadership recruitment

The search is only part of the equation. We bring the strategy and insight that strengthen every hire.

01

Talent strategy

Aligning hiring priorities with business goals and growth plans.

02

Talent market mapping

Finding relevant talent across competitors and adjacent markets.

03

Role design & job descriptions

Defining role scope, requirements and success measures.

04

Employer value proposition

Clarifying why exceptional people join and stay.

05

Recruitment project support

On demand sourcing, screening and interviewing support.

06

Recruitment advisory

Improving the tools, systems and workflows behind hiring.

07

Candidate assessment & selection

Structured screening, interviews and evaluation for confident decisions.

Grounded here

Built around the GTA leadership market.

We know the market, the networks and the talent that shape it. That local insight, combined with a broader reach, allows us to identify exceptional people across the GTA and beyond.

A local search partner with a market-wide view.

e-tech

A boutique recruitment firm built around critical hires.

Make the call

Greater Toronto Area
Leadership recruitment